Join us for an inspiring hackathon filled with great networking, hands-on experience with game-changing tech and innovative solutions. Explore what's possible to build with AI and other game-changing capabilities. Through workshops, labs and the hackathon, you'll get to push boundaries and test new approaches. It's about experimenting, discovering what works, and having fun while doing it.

The Challenge

Reimagine And Advance Our Mortgage Business. 

Your strategic vision and expertise will be central in this unique opportunity where creative minds from across our organization will focus on two vital objectives: enhancing customer satisfaction and boosting mortgage sales, while leveraging AI to accelerate the modernization of our technical platform and deliver Business Value.

Over the course of the event, you will work in dynamic teams to identify and develop innovative solutions that not only meet but exceed our customers’ expectations. By embracing cutting-edge AI technologies, we aim to streamline processes, improve customer journeys, and ensure our platform is robust, agile, and future-proof—laying a solid foundation for our continued success in the mortgage sector.

Why Join?

There is no better way to grow both professionally and personally than through hackathons. Make new friends, get hands-on experience with game-changing software technologies — all in a creative, collaborative, and supportive setting.

Showcase Your Solution To SEB's Executive Team

The jury consists of decision makers and industry leaders from SEB's executive team – all eager to see what you've built!

All Are Welcome 

Everyone that is eager to learn and explore is welcome to apply! This hackathon is all about sharing knowledge, sparking inspiration, and fostering a supportive community for all. 

Teams 

Team size: No upper limit. 

Just apply and we'll match you with other participants based on your skills.

You can also join as a complete team. 

Timeline

Game-Changing Enterprise-Grade Systems Development Lab Jan 27th, 09:00-12:00 or 13:00-16:00 

Start with a half-day lab where you'll build enterprise-grade systems using game-changing tech – full-stack apps, APIs, and workflows. Experience firsthand how fast you can build when complexity is abstracted away.

Business Value Ideation Workshop Jan 28th, 09:00-12:00

Brainstorm and submit ideas.

Online Kick-Off Feb 16th, 12:30-13:30

We will go through the selected ideas and best practices on how to have the best hackathon experience.

Get ready phase Feb 16th-March 3rd

Everyone gets assigned to a team and an idea. Meet your team on Discord, get to know your teammates, scope down what you'll build, and plan your approach. Tech support and implementation coaching available until hack day.

Hackathon Day March 3rd, 08:30-17:00 Build it!

A full day of collaborative development. Demo submission deadline at 16:30.

Grand Finale March 5th, 14:00-17:00 (Optional afterwork from 17:00)

An amazing grand finale with a celebration dinner for everyone who participated. At this event, five finalist teams present their solutions to SEB's executive team.

Reviews From Participants From Hackathons Organized By 2Hereo

“I had the privilege of attending what was likely the best hackathon in the Nordics yesterday, and I was amazed by it.” 

"Great energy, talent and real problems to solve. Exactly what a hackathon should be."

"I wanted to work on a real business problem with people from different backgrounds, not just build a technical demo. The best part was the collaboration between developers, business leaders and mentors. It made the experience very practical, fast-paced and highly relevant."

"The hackathon is where new technology and business problems meet – exactly what we need in this wave of AI adoption. Loved it!"

"Incredibly inspiring! A great opportunity to try out the latest tech, alongside a community of talented and creative minds."

"The technical assistance was outstanding, and witnessing the impressive demos from other participants was incredibly inspiring."

"Thanks for spearheading such an exceptional event, and fostering an environment conducive to technical exploration and innovation."

Reviews From Executives

IKEA, H&M, Saab, TetraPak, ASSA ABLOY, PwC, Tele2, Alfa Laval, BabyBjorn and many more have all joined our AI Business Value Hackathons. Here are some quotes: 

“What an event! Amazing to work with a team to improve a process that actually matters! Best hackathon so far. Inspiring to experience what is actually possible to achieve in one day. Already looking forward to next time. 
Peter Sundström, AI & Digital Transformation Manager, Saab

“Truly a fun and focused experience. I came in as a leader with a big idea and left with proof: vision aligned fast, a small and committed team hit the ground running and delivered innovation, and business value was demonstrated in days; any executive with a great idea should join!”
Srinivasa Kiran Kondaveeti, Product Manager, ASSA ABLOY

“The Hackathon gave me more of an advantage and knowledge about AI in one day than meetings and presentations about AI do. Building together with developers around a critical business problem is incredibly powerful. This is AI and modern development for real. Pace, focus and real challenges in an awesome environment. The best environment I know for leaders to quickly test, learn and make valuable connections.

It's actually hard to describe in words how great this is. You have to experience it and in that moment you're hooked. Addictive like nothing else! This is really something I'll do again.”
Martin Weibull, CEO, Intelliplan

"Joining the AI Business Value Hackathon was a truly fun and energizing experience. I signed up because I wanted to explore how AI can translate ambitious business ideas into real, tangible solutions – and the hackathon delivered exactly that. Working side‑by‑side with talented developers created the perfect blend of strategic thinking and hands‑on innovation. If you're an executive with a great idea, this is the place to turn it into something real!"
Tina Thelénius, Communications and Change Manager, PwC Sweden

“This hackathon compresses innovation. You validate business ideas, technology, and collaboration models at the same time, with immediate feedback. For leaders who want fast, concrete learning rather than slides, it’s a powerful format.”
Kenneth Pernyér, Strategic Foresight - AI Technology Management, ASSA ABLOY

We promise you an unforgettable experience!

Staffan Larsson, Chief IT Architect

Jonas Renström, Head of Architecture & Domain Architect

Fredrik Hovstadius, Head of Transformation Financing

Juhaina Baker, Chief Product Officer

Peder Linder, Founder, 2Hero

Per Lange, Founder, 2Hero

Ellinor Nilsson, Event Manager, 2Hero