All are welcome to join us! Everyone can make an impact here — no matter your role, background, or technical experience, this hackathon thrives on diverse competencies. We need your ideas, your domain expertise, and your perspective.

Through inspirational seminars, learning sessions and a full hack day, teams with a mix of skills and backgrounds will explore what's possible with AI and other game-changing capabilities. You'll get to push boundaries, test new approaches, and discover new ways of working. It's about experimenting, learning, and having fun while doing it.

The best teams present their solutions to Electrolux executive team at the Grand Finale — and the strongest ideas move forward into real development.

In Person or Online

The Hackathon is a hybrid experience. Join us in person in Stockholm or participate fully online — the choice is yours!

The Challenge: Produce product-centered videos for marketing, sales, use and maintenance 

In this hackathon, we will explore how Electrolux could generate videos about their home appliances. These videos could be used for marketing, sales training, consumer instruction and customer support purposes. 

The capability layer

We will explore how to generate the videos without having access to CAD drawings. There are several promising game-changing technologies that we will get our hands on to see how they could help us unlock this capability, such as GPT-6-Astra (AI), computer-game engines, Blender, 3d scanners. 

The app layer

Imagine what we could do with this capability! We want your creative thinking to help show what would be possible and how that could help grow our sales and improve the customer experience. 

Some ideas to get you started: 

• AI-powered chat that can show the appropriate videos

• Identify product model and serial number with image recognition 

• Ecommerce product videos

• Tiktok content

• Video distribution platform to push materials out and make them accessible. 

How this will work

Some teams will work on the capability layer. Others will work on the app layer — both running in parallel.

Capability teams — will crack real, hard technical challenges.

App teams - will have the full creative freedom to showcase what’s possible with this capability unlocked - without needing to worry about how it works under the hood.

Two layers, one shared goal: by the end of the hackathon, we want a stronger capability and a compelling vision for everything it makes possible.

Why Join?

There is no better way to grow both professionally and personally than through hackathons. Make new friends, get hands-on experience with game-changing software technologies — all in a creative, collaborative, and supportive setting. We want this hackathon to be one of the most rewarding things you do this year!

Showcase Your Solution To Electrolux Executive Team

The jury consists of decision makers and industry leaders from Electrolux executive team – all eager to see what you've built!

All Are Welcome 

Everyone that is eager to learn and explore is welcome to apply! This hackathon is all about sharing knowledge, sparking inspiration, and fostering a supportive community for all. 

Teams 

Teams of 4–5 will be assembled by the organizers, with skills, experiences and domain expertise in mind to create the best possible mix. Each team will also be assigned one of the ideas to work on.

Timeline

Online Kick-Off — November 10, 09:00–10:00
We present the selected ideas and go through best practices on how to have the best hackathon experience.

Get Ready Phase — Novemberr 10 - November 23
Meet your team on our hackathon Teams server, get to know your teammates, scope down what you'll build, and plan your approach. Join our learning sessions! Tech support and coaching available throughout.

Hack Day — November 24, 08:30 - 17:00
A full day of collaborative building. Demo submission deadline at 16:45.

Grand Finale — November 26, 13:00 - 15:00
Five finalist teams present their solutions to Resurs Bank's executive team. A celebration lunch in Helsingborg for everyone who participated.

We promise you an unforgettable experience!

Sara Erman, Commercial Area North CEO, Electrolux

Carina Ljungberg, Continuous Improvement Manager, Electrolux

Elin Åkerberg, Senior Executive Assistant to CEO, Electrolux

Per Lange, Peder Linder, Ellinor Nilsson, 2Hero